Shopify App Development

Custom Shopify apps built to support growth, not complexity

When off the shelf Shopify apps cannot support how your business actually works, we design and build custom solutions that fit your workflows, customers, and growth plans.

Our app work is driven by strategy first, ensuring every build supports conversion, efficiency, or retention rather than adding unnecessary technical complexity.

Why custom apps exist

Shopify is flexible, but in our experience most stores eventually reach a point where:

  • public apps only solve part of the problem
  • multiple apps slow down the store or conflict
  • workflows do not match how the business operates
  • performance or UX is compromised by workarounds
  • your business is strangled by excessive 'paper' processes or manual spreadsheet/app copy/pasting

A custom Shopify app allows you to solve specific problems cleanly, without compromising speed, reliability, or future growth.

When a custom app makes sense

Custom development is usually the right option when:

  • no existing app fits your business logic
  • performance issues are caused by app overload
  • you need tighter control over checkout or fulfilment logic
  • customer experience requires something bespoke
  • integrations with internal systems are critical

We are honest when a custom app is not needed and will always recommend simpler solutions where possible.

Examples of problems we have solved

Delivery date selection and fulfilment planning
Customers select delivery dates in cart, with orders automatically grouped by date or by product, for production and planning.

Product Hire/Rental Management
Customers purchase a hire/rental product with full admin management of product options, bookings, dates, and inventory.

Advanced subscription logic
Bespoke subscription flows where standard subscription tools were too restrictive.

Gift subscription experience
Custom gifting journeys that hide pricing and improve recipient experience.

Complex shipping rules
Tailored shipping logic based on postcode, weight, order value, or exclusions.

Every solution is built to be fast, secure, and maintainable.

How we approach app development

We do not start with code. We begin with understanding:

  • the commercial problem
  • the problem boundary conditions
  • the simplest way to solve it

In many cases, this work follows a Shopify Growth Strategy, where we identify whether custom development is required and what success looks like before anything is built.

What you can expect:

  • clear scoping and outcomes
  • Shopify Partner compliant development
  • performance focused builds
  • documentation and clean handover

Not sure whether you need a custom app, a configuration change, or strategic input first?

Start with clarity.

Get in touch